Web Marketing

What is SEO Marketing?

Search engine optimization (SEO) marketing is the process of developing and promoting websites so that they appear high on the list when someone – such as a potential customer or client – performs an internet search on words related to your business. These searched on words are known as keywords or key phrases and they are key to visitors finding your website – as well as making it easy for the search engine indexing robots to know how to categorize and rank your company’s site. There are many different factors that go into determining a website’s rank and where it appears in search results; many of those factors can be optimized for, meaning your website will rank higher – appear closer to the top – in a web search by someone seeking the services or products that you offer.

Elements that can be optimized for, as part of an overall SEO strategy, include:
Website content
Article writing and distribution
Press release writing and distribution
Search engine optimization (SEO)
Social media optimization (SMO)
Niche websites

All of these elements, when taken together and developed into an overall search engine optimization strategy, will get your fishing charter/ tour operator website indexed, positively, for your identified and honed keywords and phrases. Here at BlueClaw, we know how to optimize websites – whether we’re revising an existing site, creating a new site from scratch, or working with an established and live website – so that they are recognized by the search engine indexing programs and so that potential clients can find and view your site.

Website Content

Content truly is king: it’s the visible writing on your website that educates the website visitor and entices them to make the move from site visitor to becoming a client or a customer. At BlueClaw, our content writers and developers understand the importance of words and how they can help with conversions, which means more sales or retentions for you. The content writers are also experts when it comes to researching, identifying, and incorporating short- and long-tail keywords into the text on different pages, carefully selecting key phrases that will help get the site indexed and visible to the person performing the web search.

Article Writing and Distribution

Another key element of any comprehensive search engine optimization strategy is the research, writing, and distribution of articles. Articles are an excellent way of developing backlinks to your site – backlinks are hyperlinks from other websites to yours – from reputable sites, which, over time, will increase your site’s standings in the search engine results pages. Additionally, articles help reinforce the selected and targeted keywords for your site, giving them a greater weight in the ranking algorithms. And, of course, articles contain information that is valuable to the consumer: and if the consumer is impressed with the content of the article, they are more likely to visit your website for additional information, which leads to conversions.

Press Release Writing and Distribution

Along with article writing, the careful and strategic crafting of press releases can get your website noticed and increase its rank in the search results pages. Another means of emphasizing your identified keywords, and developing those essential backlinks, press releases are used to distribute information about your company, such as an expansion, the addition of new products or services, a promotion, the launch of a new project, and so forth. However, press releases need to be very strategic – both in content and timeliness – to avoid spamming the distribution programs and to offer information that is of value to the reader and encourages them to visit your business website.

Search Engine Optimization (SEO)

While all of the search engine marketing (SEO) strategies fall under the general umbrella of “SEO Marketing” there are also some specific SEO techniques that can be done, on an existing website or as part of new site development, that make the page rank higher in search engine results pages.

Social Media Optimization (SMO)

An incredibly fast-growing field, social media optimization (SMO) is another component of a SEO strategy, which concentrates on developing a feeling of intimacy and one-on-one relationships with Twitter followers and Facebook friends, or people who have “Liked” your company’s profile on Facebook. With a solid SMO plan, you are able to reach out to current and potential customers, offer special discounts or promotions, interact with clients, and promote your business’ branding efforts.

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