So you are thinking about developing a professional website for your business or your company, but you’re not a professional writer and you’re concerned about developing the text for your website: what should you write about? What’s the best way to present your company and highlight your particular specialization? How should you write in order to convince the website visitor to make a purchase, retain your services, or contact you for more information?
That’s where the content writing experts here at BlueClaw come in: we know what’s required when it comes to developing website content. Our content development specialists are well-skilled professional writers who understand the importance of clear, precise, persuasive writing that leads to conversions.
What is Content?
Website content – the visible text that your site visitors will be reading – is an essential aspect of your website: you need for your site visitors to be convinced that you thoroughly know your particular area of expertise, that you’re well-regarded in the community, that you can deliver upon or exceed your promises on services or products. Our content writers can and do produce compelling, convincing text.
The most beautifully designed, easily and intuitively navigated website is worthless if the content does not meet the needs of the site visitor – the potential clients and customers. Your website needs to have text that explains your services or products, emphasizes your expertise, and entices the reader to make a purchase or retain your services.
Here at BlueClaw, we will research your company or business, develop an outline of all of the pages required for your site, investigate the appropriate keywords and key phrases that will get your website noticed and indexed by the search engines, and craft the website content.
Standard Content Pages
Most websites have several standard pages, all of which contain important information. We’ll develop unique, interesting, effective text for pages such as:
- Home / Index / Landing Page – the main page of your website, this is the likely the first page that your visitors will see and it needs to be clean, present a quick overview of the products or services your business offers, and be inviting enough that the visitor will want to view additional pages in the website.
- About Us – here is where we’ll develop original content about your company, emphasizing your unique offerings, talking about your experience in the field, and adding some personal information that will help the reader feel as though they have had a chance to get to know you, which will make your site stand out from other, anonymous websites.
- Services / Products – this page is your “sales” page; it is where our content writers will hone the text to describe, in professional and glowing – yet not hyperbolic – your services or the products that you are selling.
- Contact – a contact page is essential and usually contains an online form where the site visitor can enter text to send an inquiry, request more information, or otherwise reach out to you. Contact pages are also your chance to glean information about your site visitors, especially contact information, so they need to be inviting and compel the website visitor to share their information.
- Additional pages – optional pages that you may want to include on your might be a testimonials page, where your current and former customers talk about how pleased they are with your products and services; pages on different areas of expertise represented by your staff; a page with photos and brief biographies of your employees and management; and a blog, for starters.
Yes, your website content is essential to getting the greatest return on your investment in a professionally developed / designed website; the most visually interesting site is without value if it doesn’t contain the content and information that your site visitors are seeking, or if the text isn’t inviting or engaging.
Contact the website content development experts here at BlueClaw, whether you are looking to build a bottom-up website, or your want to revise and expand upon the current text on your already-live site. We’d be glad to give you a quote, discuss your content development options, and answer all of your questions – all you need to do is contact us.
Global Anglers